Yesterday I wrote about how excited I was to hear that Beyond Meat was finally launching in Southern California. But although the company tweeted that their product was now available here, at the two Whole Foods I went to there was much confusion. Some employees knew what it was and some did not. Both stores said it had been there for two weeks but that it wasn’t in the prepared foods case that day at either — which is where the company’s tweets and emails said it could be found. Even more troubling, at one store the identification card called it simply “Vegan Chicken” while at the other store it was labeled “Gardein Chicken”! From the point of view of Beyond Meat, could things have possibly gone worse?
Perhaps the problems lay with Whole Foods not Beyond Meat, but it seemed at a minimum that Beyond Meat had not coordinated with Whole Foods in the region to make sure that their stores were aware that yesterday was the big rollout day and to even make sure to have enough on hand and to have it be represented in the prepared foods case, which is where Beyond Meat was telling its enthusiastic customers to look for it. Not at the hot food bar in sorry steam table preparations like this:
As I’m sure you’ve heard, Beyond Meat is billing itself as the best fake meat yet. And I have to say that the texture is better than Gardein, at least for some purposes. If it’s replacing diced or sliced chicken, then Beyond Meat has more of the “give” that real chicken does. Although in something like a chicken parmigiana that calls for a chicken breast, the Gardein might still be the better option. Regardless, it’s always good to have more options, especially if it’s an option that encourages carnivores to try substituting it for real animals.
Today Beyond Meat responded to my blog post and I appreciate how attentive they were. They are looking into it and hopefully that will mean that before long Beyond Meat will truly be available in various preparations at Whole Foods stores throughout Southern California. In the meantime, if your local Whole Foods has a taco bar and has the “Vegan Chicken in Tomatillo Sauce” and it has the more layery look that gives it away as Beyond Meat not Gardein, then by all means get yourself a taco or burrito of it. It was delicious!