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Veggie Grill menu fiasco

27 Mar

Veggie Grill doesn’t get it. Or sadly and more precisely, they do get it but have no shame. They are a disgraceful, pathetic company, and here’s why.

I have had to fight a one-man fight to get them to stop misleading their customers. It has been ugly and they have refused to publicly acknowledge what they’ve done, but in a classic “actions speak louder than words” way they’ve — kicking and screaming — made the changes I demanded, EXCEPT for my demand that they explain to their customers what happened. Their latest stealth move — and they are all stealth moves because there has not been one public statement on the matter in the last two months — was to alter their regular menu yesterday in a way that will shock you.

Menu change

On top is what the menu used to say, the bottom is the new version

Did you spot the difference? Sneaky, right? Does this look like they’re moving in a positive direction to a more open form of communication between a company and its customers? I think not. Because instead of simply removing the misleading statement that “Our specially seasoned and marinated proteins, Chickin’ and Veggie-Steak, are made from organic and non-GMO soybeans, wheat and peas” they’re now saying they’re “made from organic or non-GMO soybeans, wheat and peas.” (Emphasis added emphatically.) So what the hell does that mean? It means nothing! Our specially seasoned and marinated proteins, Chickin’ and Veggie-Steak, are made from Academy Award winning or non-GMO soybeans, wheat and peas. That’s just as accurate as what their menu now says. Have you ever seen such disdain toward customers? Such cynicism?

And gardein, the company that makes the Chickin’ and Veggie-Steak for Veggie Grill, isn’t willing to say that these items are made with organic soybeans, wheat and peas. When I asked them earlier this week to confirm the accuracy of Veggie Grill’s February 4th tweet which stated “Gardein says that the soy, wheat and peas used in their product to us is organic & non-GMO” this is how gardein replied:

Tweets

“Wherever possible”?! Really?! What kind of phrasing is that? That seems like slippery, lawyered wiggle room if ever I heard it! Not only does gardein also use the “or” construction, which Veggie Grill finally adopted yesterday, but they further protect themselves by saying “wherever possible” — a phrase that Veggie Grill has not yet added to their slippery statement, but who knows what tomorrow will bring.

So the question is: why does Veggie Grill insist on throwing around the word “organic”? Did Veggie Grill make a simple mistake here? Did they not understand that gardein very carefully chooses its words since not a single one of the 22 items on the gardein products page lists organic soybeans, organic wheat or organic peas in its ingredients? That’s right, I went through the ingredients lists of all 22 gardein items on their website and the only organic ingredients listed were “organic cane sugar,”  “organic ancient grain flour,” “organic beetroot fiber” and “organic rice flour.” That’s it.

But Veggie Grill has been saying on its menus for at least two years that its veggie proteins are “made with soy and wheat that are organic and non-GMO.” Meanwhile, anyone who wanted to could simply take a look at the “Veggie Proteins” page on Veggie Grill’s own website and see a list of ingredients for their Chickin’, Veggie-Steak, and Veggie-Steak burger, which listed no organic soy, wheat or peas, merely organic evaporated cane juice and organic beet root fiber. That is, anyone could take a look at that Veggie Proteins page on their website until yesterday, when it vanished. Now when you click that link, you get this:

wrong place

But don’t worry, I took a screen shot of the entire page for my original post because I knew Veggie Grill wouldn’t want anyone to see that ingredients page once I drew attention to it (though I have to admit it took them way longer that I thought it would to realize how bad it made them look and remove it).

In my experience, when a company makes a mistake, even a series of huge mistakes as Veggie Grill has done here, they cop to it, apologize to their customers, make things right with everyone, and move on. Not Veggie Grill. They have said nothing in two months. Not a word. Well, not a word unless you count favoriting and retweeting attacks on me and sending a private DM via twitter whenever a prominent critic comes along asking for an explanation.  I’m not kidding. Take a look at the response to these two food and public health experts. This is a company bathed in secrecy.

DM tweets

How come those people get an explanation but their loyal everyday customers get NOTHING? And how laughable for Veggie Grill to use the word “confusion” here. I think Veggie Grill is the only one who’s confused. And I’m curious, do you think a word like “confusion” could cover a situation where, let’s say, hypothetically, someone was trying to confuse people?

And for what? Why does Veggie Grill keep insisting on using the word “organic” when describing its chickin’ and steak and burgers? Is Veggie Grill desperate to attach a veneer of health to their enterprise in the same way that Coca-Cola sponsors the Olympics in the hope you will associate the company with fitness and athleticism? Is it all about throwing around the word “organic” in the hope that the customer won’t notice the items that are processed and fried?

Because at this point, it’s not clear why Veggie Grill is doing what it’s doing, since they flat out refuse to say, but one thing that’s clear is that it’s NOT a mistake. Not after changing the menu under pressure, and deciding to keep the word “organic” in there anyway, just in a new even more “confusing” usage. Call it what you want, but at this point in time it is anything but a mistake.

The only mistake Veggie Grill has made is in handling this matter like amateurs, and often like children. And by doing this, I fear they have damaged the prospects of vegan businesses in general. I have taken a lot of heat on this topic from vegans who say this has nothing to do with veganism, and that organic is not our fight so why am I criticizing a vegan business, but aside from the question that has been raised as to if they’ve been misleading people about their organic claims, what else might they have been misleading people about, there is the issue of showing the larger marketplace that a vegan business can conduct itself professionally, and can have what it takes to succeed.

Is this really how you want a vegan business to behave? Should they really get a pass for being vegan? I think just the opposite. And I’m not the only one:

Simon tweets

Come on, Veggie Grill, enough is enough. It’s time to give your customers an explanation. You owe them at least that. At least. Get your act together. Finally. Don’t you want to move on? I know that I do.

Veggie Grill can listen, but apparently they can’t speak

21 Mar

Hey, where'd the "mindful living" menus go?

Hey, where’d the “mindful living” menus go?

It’s been ten days now since my post asking,”Is Veggie Grill’s gardein organic, like Veggie Grill claims it is, or is it not?” and a lot has happened so I figured I’d update you.

The main thing that happened is that immediately after I published my post, Veggie Grill finally removed the claim on its website that “All of our veggie proteins and tempeh are organic and non-GMO.” And this past weekend, more than six weeks after I first brought the matter to Veggie Grill’s attention, all stores were told to pull all copies of the menu containing that claim, according to a manager I spoke to at one of their locations.

And yet despite these actions, there hasn’t been a single word from Veggie Grill about any of this. Given that they deleted the language from their website that I challenged, and ordered their store managers to remove all those menus, obviously they realized I was right. These actions seem to be a pretty clear admission that they had misled thousands of customers about the organic nature of their product.

But did Veggie Grill make any kind of public admission? Did they apologize for challenging me initially on this? More important, did they apologize to their customers about this? No, not a word.

But they weren’t *entirely* without response. They did favorite a mysterious tweet that attacked me. A tweet from @vegan, the same person who owns vegan.com, a person whom I can’t remember ever having a conversation with before, and who doesn’t even follow me on Twitter, and who out of nowhere tweeted one morning:

favorited tweet

And Veggie Grill favorited that tweet, a tweet from someone with 54,000 followers, a tweet that occurred not long after my blog post went up. And not only that, Veggie Grill later retweeted a tweet from, yup, that same person:

2nd tweet

I don’t know what the connection is between @vegan and VeggieGrill, but Veggie Grill sure must have appreciated the support because since then they’ve retweeted a number of random tweets from @vegan to their 74,000 followers, even though I went back months prior to my post and didn’t see a single retweet of @vegan by VeggieGrill. I guess one hand washes the other and all.

And that favorite of the attack on me, and the retweet above, have been the entirety of Veggie Grill’s response. Unbelievable, I know, and it’s both pathetic and shocking at the same time. Up until this, I thought Veggie Grill was a well-run company. I thought they had what it takes to grow the company. I thought the leadership was in place to actually turn this into a vegan giant that could divert people from meaty fast food all across America. But now my confidence in them is shattered.

It turns out that it’s amateur hour over there at Veggie Grill, which makes me sad. Any well-run company would have apologized to their customers, issued some type of statement about the matter, tried to make right with those who were misled, and begun to move on. But not Veggie Grill. Instead they have shown disdain for their customers, which is awful, considering how loyal their customers can be.

So loyal that many have attacked me on various social media platforms, and not just @vegan. The general opinion of the attackers seems to be: This is a vegan company spreading veganism so if the thing they’ve been misleading people about doesn’t pertain to the vegan nature of their products it’s okay. Then there have been some people on the other side who have basically said: If they misled customers about the organic nature of their products, what else might they be misleading people about?

Personally, I trust that they are indeed 100 percent vegan and committed to that. And I should add that I have never questioned their non-GMO claims, nor their claims that their tempeh, which is not from gardein, is organic.

But it’s important to note that Veggie Grill still has not addressed the claim on their regular menu, which is still online and in stores, that “Our specially seasoned and marinated proteins, Chickin’ and Veggie-Steak, are made from organic and non-GMO soybeans, wheat and peas. Produced by GARDEIN™, these hearty proteins are deliciously satisfying, easily digested and packed with nutrients and fiber.” This despite the fact that Veggie Grill’s own list of ingredients for these gardein items on Veggie Grill’s own website shows only the beet root fiber and the evaporated cane juice as being organic. On their own website! And Veggie Grill has been claiming on menus for at least two years that the wheat and soy in their gardein products are organic, even though the ingredients list that’s still up on their website today says otherwise!

Where are the answers from Veggie Grill? Is anyone in charge there? Is this what they think of their customers?

Oh, and I almost forgot that they also unfollowed me on Twitter. That’s the way the adults there decided to deal with this issue: they covered their eyes.

Vegan Girl Scout cookies and how to get ‘em!

18 Feb

OMG! Vegan Girl Scout cookies!

Girl Scout cookies

At this time of year I always see lots of online posts from vegans saying, “What?! Girl Scout cookies are vegan?!” or “Did you know that Girl Scout cookies are vegan?!” and there’s lots of misinformation going around so I thought I’d clear things up.

It’s pretty simple, actually. The Girl Scouts divide up geographically into “councils.” A council is roughly a county, though in more rural areas a council can consist of multiple counties. There are two and only two baking companies nationwide that make Girl Scout cookies and the councils decide to buy from one or the other. The two different bakeries are Little Brownie and ABC Bakers. NONE of the Little Brownie cookies are vegan (they all contain milk — BOOOOOOO!!!!!) , so if your local council buys from Little Brownie you are out of luck, unless you’re willing to take a drive to a nearby council/county that uses ABC. You can call or tweet your local council and they will be happy to tell you which baker they get their cookies from. Once you’ve determined if your local council uses ABC, or if you’re going to have to drive to a nearby county, then you can plug in a zip code in the Girl Scout Cookie Finder and it will tell you where they are selling them. But be warned, this zip code finder has ALL locations in it, not just ABC ones.

ABC makes eight different varieties of Girl Scout cookies and four of them are vegan: the Thin Mints, the Peanut Butter Patties, the Lemonades, and the Thanks-A-Lot ones. They are even marked vegan on their website!

I live in Los Angeles. They use Little Brownie. (BOOOOOO!!!!!!) So every year I will drive to Orange County and find a place where they are selling cookies, usually at a table in front of a supermarket. Booth sales this year began on February 14 and they will go until March 9. You can use this amazing Orange County only zip code finder to find the closest vegan Girl Scout cookies to LA. Just plug in a zip code for a town close to L.A. like Seal Beach (90740) or Westminster (92683) and you’ll be on your way.

UPDATE #1:

I have some good news! @nicolegp, a vegan instagrammer, spoke with ABC’s customer service department which informed her that the sugar in the vegan cookies “is from sugar beets and does not use bone char in the refining process”!

UPDATE #2:

The company says that the new Cranberry Citrus Crisps are not vegan because one of the natural flavors is not vegan. So disregard the side note below since we now have the answer.

One side note: there is a new cookie that ABC is offering for the first time this year called Cranberry Citrus Crisps. They are NOT marked vegan, but none of the ingredients seem non-vegan. The info page for this cookie says, “This product is manufactured on equipment that processes products containing milk,” but so does the info page for the Peanut Butter Patties, which are marked vegan. If I had stumbled across these cranberry cookies in a store, and saw this ingredient list, I’d probably buy them. But maybe there’s something I’m missing.

Happy Cookieing!

12 best things i 8 in ’13

5 Jan

Ten

Wait, did the year end? Crap, I gotta get this list out! Following a yearslong (two) tradition, here are the y-1 best things i 8 in y = past year – 2000.

Chardonnay cheese by Chef Dave Anderson

Chardonnay cheese by Chef Dave Anderson

12. I don’t want to start off on a sad note but I’m starting off on a sad note. Because my #12 best thing i 8 in ’13 was the Chardonnay cheese from Maddy’s in West LA which has closed. (Insert frowneyface emoticon.) Maddy’s was the creation of Chef Dave Anderson who comes up with some amazing vegan creations. Chef Dave is one of those rare chefs who is equally amazing as a pastry chef and a regala chef. PLUS HE MAKES GREAT CHEESE. When I bought a jar of his Chardonnay cheese on the very first day Maddy’s opened and took it home and eated it I was floored. It was the best vegan cheese I’d ever had. How he made cashews taste like this I have no idea but it was remarkable. But then two things happened veese-a-veese the cheese: as Chef Dave’s employees took over making it, the quality declined, to the point where after a few months it went from the best vegan cheese ever to not even worth buying anymore, and… Maddy’s went out of business. But there’s some good cheews (cheese news) ahead, so read on.

Chocolate Almond Midnight at Millennium in San Francisco

Chocolate Almond Midnight at Millennium in San Francisco

11. The Chocolate Almond Midnight Cake from Millennium in San Francisco. If you follow me on Instagram (and if you don’t oh my goodness now I like you a little bit less) then you know I recently made my first trip to San Francisco as a vegan. And I ate at Millennium, an elegant all-vegan restaurant that is 19 years old, which is about a Millennium in the all-vegan elegant restaurant business. And I enjoyed their two-billion-ingredients food very much but the thing I remember most was this cake. It was so good. And that’s real praise from me. It was so good! I want it now, and every day, but my world is otherwise so I’ll just have to accept it. But go eat that cake!

buffalo sub

Buffalo Sub at Sweet Hereafter, a vegan bar in Portland, Ore. Photo © Vegtastic Voyage. Used by permission.

10. The Buffalo Sub at the Sweet Hereafter vegan bar in Portland Oregon while I was in town to attend Vida Vegan Con 2013. You can read my giant Portland blogpost if you want to learn about the conference and vegan Portland and while I had lots of really good food that weekend I think the best thing I ate was this soy curls sandwich. I’d never had soy curls before and I knew it was kinda a Portland thing since it’s made by Butler Foods in Grand Ronde Oregon (63.2 miles from Portland via OR-99W S and OR-18 W) and this sub was almost as great as the concept of a vegan bar! The only problem is that I have no photo of it. Because my phone died. And because specialneedseater, who was sharing said sandwich with me, refused to take a photo of it with her living phone. So I had to grab this photo from VVC’s own Vegtastic Voyage, who was nice enough to let me use it. (Can’t wait for VVCIII!)  And speaking of vegan bars, I just want to say that the Charlie Brown chocolate peanut butter brownie bar from Sweetpea Baking Co. in Portland was the runner up from my Vida Vegan Con weekend veganing. Check out this beautiful bad boy!

Potato Harra (aka the best French fries you will ever eat) at Hayat's Kitchen

Potato Harra (aka the best French fries you will ever eat) at Hayat’s Kitchen in North Hollywood

9. Potato Harra (French fries with garlic and cilantro) at Hayat’s Kitchen in North Hollywood. Yes, I’m putting French fries on my list. And no, I’m not putting them on my list because they’re “loaded” or “discoed” or anything where a ton of delicious stuff is dumped on them. I’m putting them on because it’s all very delicate and maybe even art. Oh, and spicy. Sneak up on you kick the crap out of you spicy. (Though I suppose you could ask for no red pepper flakes.) I found out about Hayat’s Kitchen from an entry on Eater LA that was about the great, secret, and  yup, “Loaded” vegan burger at M Cafe (which I had and which, sorry, isn’t all that special). But the article also mentioned Hayat’s. And what a find. I’ve been there twice now and it’s not just French fries, it’s lots of great Lebanese food for people like us. Including stuff like vegetarian kibbie (which spellcheck wants to change to vegetarian cabbie) that was also really good.

Not sure what V-RV stands for but these vegan red velvet cookies are great!

Not sure what V-RV stands for but these vegan red velvet cookies are great!

8. The V-RV cookies from Isabella’s Cookie Company. V-RV stands for Vegan Red Velvet. And stop rolling your eyes, I don’t love Red Velvet either. (Though come to think of it, the vegan red velvet cake from Jamaica’s Cakes might be the best vegan cake I’ve ever had, but I put it on a previous year’s list, and I don’t like to repeat myself.) I found these vegan recreational vehicles at the Co-Opportunity in Santa Monica, but lately they haven’t had any. (Insert another frowneyface.) But you can order them directly from Isabella’s. And if you do, I’ll just share my point of view that the V-Coco ones are also terrific and that the V-Breakfast ones are some of the most disgusting cookies I’ve ever put in my mouth. (There’s also a V-Ginger that I want to try but haven’t found in any stores yet.)

Pure Luck Pop Up Pulled Pork

Can you say Pure Luck Pop Up Pulled Pork three times fast?

7. The BBQ Pulled Pork Sandwich from the Pure Luck pop-up. The beloved vegan restaurant Pure Luck closed not long after I went vegan, though I did get to eat there once before it shuttered. (I said “shuttered” because I didn’t want to say “closed” twice in the same sentence but I should have just said “closed” again because “shuttered” sounds so douchey.) But what I ate at the Pure Luck restaurant didn’t prepare me for how good this jackfruit Pulled Pork Sandwich from a hot plate outside a clothing store on Melrose was going to be. An incredible combination of flavors finished off with the perfect amount AND TYPE of pickles. I want one of these right now!

Mushroom Shu Mai at Street

Mushroom Shu Mai at Street

6. The Mushroom Shu Mai at the kinda gone Street. I say kinda gone because Street closed for a few weeks and emerged from its chrysalis as Mud Hen Tavern. Which I haven’t been to yet. Even though Chef Kajsa does some amazing vegan things. Like the Chinese New Year dim sum brunch last February  where I had these Mushroom Shu Mai and a lot of other amazing food. What am I waiting for?!

Punk Rawk Labs' delicious misnamed cheese

Punk Rawk Labs’ delicious yet poorly named cheese

5. The Smoked Cashew Cheese from Punk Rawk Labs. I know, I just told you how great that Chardonnay cheese from Maddy’s was. But that was before I had this. And after having this, I think this is the best vegan cheese I have ever had. And I don’t much like smoky things. And this isn’t really smoky at all. What it is is pepper coated, and that’s the dominant taste, and it’s an amazing dominant taste. And I’m content to let it dominate me. If it would only come back in stock at Viva La Vegan which is where I got it.

Peppermint Patty Brownie from Bramble Bake Shop

Peppermint Patty Brownie from Bramble Bake Shop

4. The Peppermint Patty Brownie from Bramble Bake Shop. According to the Bramble Bake Shop website they are opening on January 15th, but they did a holiday preview box and the peppermint patty brownie was one of the items in it, and item is a strange word to use for a piece of art, because that’s what this thing was. A creation that takes your brain in new directions. The complexity of a great wine. And not all that surprising, given that the owner of Bramble is Miel Bredouw, who was the sous chef at Mohawk Bend and also in charge of all their pastries, including the delicious horchata spice cake that Mohawk sold at the LA Vegan Beerfest, not to mention the amazing Cadbury eggs she made last Easter. If the preview box is a preview of what she’s going to be doing, I can’t wait for the actual view.

Vegan Drunken Noodles with gardein chick'n at Wazuzu in the Encore Hotel in Las Vegas

Noodles up the Wazuzu

3. Vegan Drunken Noodles at Wazuzu in the Encore at the Wynn in Las Vegas. I was vegan more than three years before I made it to Las Vegas. Before I made it to the Wynn. Which I ‘d heard for three years was a mecca of vegan fine dining. And I wasn’t disappointed. In four days I managed to eat a lot of their food and try a lot of their restaurants, though I need to go back soon and try all the rest. And though much of it was good, and some very good, I think my favorite thing was these Vegan Drunken Noodles, which were incredibly good. The serving was tremendous, enough for me to bring home three-quarters of it in a doggie bag and still be full, except that there was no doggie bag, and the bowl was empty when I was done, although there might have still been a drop of sauce. My bad.

California Cone at The Bazaar by José Andrés

California Cone at The Bazaar by José Andrés

2. The Bazaar by José Andrés. Okay, this is a place, not a dish. Because if I went by dishes then The Bazaar might have taken three or four spots on this list. I found out about this place from my partner in vegan crime, specialneedseater. Who told me this place had A SEPARATE VEGAN MENU. And it’s true. And she also told me I needed to go because the food on that svm is amazing. And it is. So if you have a special occasion to celebrate, go splurge here and try it. Oh, what were the things that would have taken up three or four spots on the list? The California Cones are pretty spectacular. The pisto is outrageous. (Is “outrageous” as douchey a word as “shuttered”?) The gazpacho is delicious. But I think my favorite might have been the jicama-wrapped guacamole. You get five to a serving. I could have eaten a hundred.

Blackened Tomatoes at the Plum Bistro pop up in Hollywood

Blackened Tomatoes at the Plum Bistro pop up in Hollywood

1. The Plum Bistro pop-up in Hollywood. Yup, I’m cheating again with a meal not a thing. Because this might be the best vegan meal I’ve ever had. Might be the best any meal I’ve ever had. Chef Makini Howell of Seattle’s Plum Bistro was the conductor of this symphony with contributions from Chef Shawain Jay of Cafe Blossom in New York and also from Chef Roberto Martin whose blackened tomatoes were one of the best things I have ever put in my mouth. specialneedseater and I kept looking at each other in amazement over how good this food was. And after dinner we got a chance to chat with Chef Makini who said she was thinking about opening a permanent place in LA. I haven’t heard anything about that since but it would certainly be a lot easier than me moving to Seattle.

And that’s my list. Did you have some vegan food this year that was so good you had to shake your head in amazement? I’d love to hear about it, especially if it’s within driving distance of my driveway.

Field Roast might be the worst vegan food company ever, also known as The Mystery of the Fake Fake Meat Booth

19 May

IMG_7547

The Field Roast booth with the giant Field Roast sign.

2nd UPDATE: The person who ran this booth without Field Roast’s knowledge has responded in the comments under the name “Walter.”

UPDATE: The owner of Field Roast has responded to me with the following comment:

“Hi…this is the doofus owner of Field Roast.  It wasn’t a Field Roast booth and we had no idea that he was going to register as Field Roast.  Walter May has been selling Field Roast for years at World Fest….i’m sorry for the confusion.  We will certainly talk to Walter, we had no idea that he was registering the booth at Field Roast.  We have never met him but wish him well…as he is putting out the vegan food for all.  Peace – David.”

Frankly I find this to now be an even more shocking story. Someone registered this booth as Field Roast, it was listed on the WorldFest website as a Field Roast booth, it had a giant Field Roast sign on the booth, and they were selling stuff as Field Roast (for example: “Our corn dogs”) that weren’t actually Field Roast, and yet the owner of Field Roast wishes the mysterious Walter May well? A little research shows that this booth was also registered as Field Roast last year! Why would WorldFest allow this to happen? Could I have registered a booth as, let’s say, Odwalla, hung a giant Odwalla sign, and then sold a different company’s juices with signs that said “Our famous carrot juice” and this would have been fine with WorldFest? This is something the Attorney General’s office will need to look into, as well as the Department of Recreation and Parks. The vegan community has been scammed. I think I will find a class action lawyer to get involved.

ORIGINAL POST:

I was really excited. I looked at the website for WorldFest, which bills itself as “L.A.’s Largest Veg Festival” featuring a “Vegan Food Court” and I saw that Field Roast was going to be one of the exhibitors. I thought this might be a chance to try some of their foodservice items that aren’t available in stores. I was even hoping they might have the Field Roast burgers, which as far as I knew were only available at Safeco Field, the Mariners’ ballpark in Field Roast’s hometown of Seattle.

In fact, I was so excited about trying these items that I decided it was worth a pretty far drive, a $9 admission fee, and $5 to park. I tweeted @FieldRoast to see if they’d be selling their burgers but of course they didn’t respond since their social media is awful and they rarely respond to questions and comments. But I did see on their twitter that they were also at the National Restaurant Association show in Chicago today. That’s impressive, I thought, that they could handle two events in two different cities in one weekend.

Well, it turns out they can’t, or they didn’t, I’m not sure which. You see, @VeganEvents, which if you’re not following them on Twitter and you live in Southern California what are you waiting for?!, was nice enough to see my tweet and let me know that the Field Roast booth at Worldfest was selling corn dogs. Okay, I decided, they’re there and selling Field Roast items I can’t get in stores, so I’m going.

I drove out, paid to park, paid to get in, found the Field Roast booth with the big Field Roast sign, and waited on a long line to order.

IMG_7559

When I got to the front of the line I was really excited to see a whole bunch of items I’d never seen before. Meatball subs! Corn dogs! And yes, Veggie Burgers! Score! I didn’t know what to get so I was prepared to order a whole bunch of things. “I’ll take a meatball sub,” I said, when it was my turn to order. “And a corn dog! Oh, and a veggie burger, too! And I suppose I should get some fries to go with it all!” Man, was I psyched for a feast.

Then the thought occurred to me: are these the Field Roast veggie burgers from Safeco Field or the Field Roast coconut cutlets foodservice item I’d seen on their website. So I asked that question. “Uh…” the woman replied, they’re these,” at which point she picked up a bag and handed it to me: Gardenburger Flame Grilled veggie burgers, a frozen pack like the kind you’d get at Costco, full of hydrogenated oil and other garbage. The kind of stuff that’s not even allowed to be sold at Whole Foods because of the junk ingredients they contain. And yet here was Field Roast passing them off as their own, to unsuspecting customers who didn’t think to ask what they were buying.

IMG_7571

I was stunned. So of course I didn’t order one. I just got the meatball sub and the corn dog and the fries and paid. And I was overcharged by five dollars by the way, an error I only realized because the price seemed way too high, but I think this was probably just an honest mistake, and they corrected it. Anyway, while I was waiting, the thought occurred to me: Is it possible that these meatballs aren’t a Field Roast item? Now keep in mind, the Field Roast classic meatloaf is my favorite Field Roast item as well as my favorite vegan meatloaf, so I just assumed it was made of something like that. But now I decided to ask. “Excuse me, what are the meatballs in the meatball sub?” The woman was very nice and went and got the bag to show me. “Whole Foods 365 Meatless Meatballs.”

Meatballs

Are they kidding me? Look, I knew Field Roast was not the best-run company, because I’d spoken with the owner at the Natural Products Expo and frankly, I found the guy to be a total doofus, but I had no idea he was capable of something like this. So then I had to know more: “Uh, and that corn dog I ordered, is that Field Roast?” She didn’t know and couldn’t find a bag, so she went behind the tent and asked one of the guys cooking the food. He came out and told me he’d check and then returned to tell me they were Cedar Lake brand corn dogs. Okay, I’ve eaten Cedar Lake products before. You can get them at Viva La Vegan or at some of the Seventh Day Adventist stores, like the one I sometimes go to in Glendale. They’re pretty good actually. But they’re frozen food! And they’re NOT FIELD ROAST! (And note that the sign in the photo of the menu above says they are “our” corn dogs.)

So after asking some more questions it turned out that the only thing Field Roast at the entire Field Roast booth, of the six different items they were selling, was the sausage! How the hell was this a Field Roast booth at all? Which raises the question: Was it? It sure says clearly on the WorldFest website that it was. There sure was a big sign up at the booth saying that it was. And there was even this sign taped to the inside wall of the booth saying clearly that it was, with this name, whoever the hell that might be.

Inside sign

But was someone pulling a fast one on Field Roast? Or did Field Roast, in their endless idiocy, authorize someone to falsely sell other companies’ cheap frozen products as their own gourmet items? Because while I’m not a lawyer, I have to wonder if that counts as criminal fraud. In fact, I am going to write a letter to the California Attorney General’s office, as well as the state of Washington’s Attorney General’s office and the FDA, and submit my evidence and photos, and let them decide if Field Roast was victimizing the vegan community here, or was itself perhaps the victim of a fraud.

And I didn’t even get into the customer service, which was abysmal. Now look, I get it, it was a fair, with long lines, so I’m not going to dwell on it, but even by those standards what was going on at this booth was horrific. I waited half an hour for those french fries, only to watch them finally arrive, be put onto two separate plates, and given to two other customers who supposedly were waiting even longer than I was. And that was it, that was all the french fries that were made. But I, and about five or six other people, were also waiting for fries. Sorry, we were told, the fryer also has to be used for the corn dogs, so we can’t cook too many french fries at once. Really? You can only cook enough for two orders? After I waited 30 minutes for them? Well, how long till more come out? Twenty to thirty minutes, I was told. At which point I asked for my money back and was given it. And by the way, while I was waiting, there were several people waiting for all kinds of food that they hadn’t received, including some people who’d been waiting since before I ordered. And then they announced that they were out of meatballs, prompting people who’d been waiting for their meatball subs to react with anger. Like I said, a complete and utter disaster.

But lame service is one thing. Like I said, it’s a fair. But falsely passing off cheap supermarket items as their own gourmet products is another matter altogether. One for which Field Roast owes the vegan community an explanation. We’re waiting.

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