Part three: The Green Truck has egg on its face

21 Nov
So now it's a "Veggie Burger" with a "Veggie Patty." Yup.

So now it’s a “Veggie Burger” with a “Veggie Patty.” That other stuff they said? Never mind.

This is just a quick post because I realized that although I instagrammed the denouement I never posted it on the blog. So for completion’s sake here’s what happened, as told on Instagram earlier this month:

Not sure what to say about the Green Truck at this point. Almost decided to just let this go and not report back to y’all about what happened. As you probably remember, not that long ago I went to the Green Truck in LA when it was over on Wilshire near LACMA. I ordered their signature item: the “Mother Trucker Vegan Burger” and it was served to me on an obviously eggy bun. I asked and they said they thought the bun indeed had egg and they called the owner who instantly confirmed it had egg. So the owner knew the bun contained egg but was still presenting it to the public as a vegan burger. Went back the next day in a hat and dark glasses with a different name and ordered the “Mother Trucker Vegan Burger” and the same workers in the truck sold it to me again without tipping me to any non-vegan issues and again it was served to me on an eggy bun. When someone tweeted the owner to ask about my reporting, he said it was just a “rumor” and also someone named Sara from Green Truck left a comment on my blog claiming it’s usually served on a vegan bun (even though the workers in the truck told me it’s “always” served on the eggy bun) and also claiming that whenever they run out of these alleged-to-exist vegan buns they note that on their menu board (which the pix I posted that day last month showed not to be so).

After my tweets and blog posts set records for hits and retweets and were seen by over 100,000 people, the Green Truck changed its menu board the next week to say “Mother Trucker Veggie Burger. Go full vegan! Have Mother Trucker Vegan Patty on greens or kale.” So much for it being a “rumor.” But I did not trust the lowlifes who own the Green Truck to police themselves so I filed a number of complaints with local authorities about what happened and now this week when I paid another visit to the Green Truck the menu board, as you can see, had been changed yet again to read: “Mother Trucker Veggie Burger. Mixed greens, tomato, veggie patty, trucker sauce.” So I have to wonder if this is the result of the proper authorities coming down on them, and I have to wonder if the patty itself was ever vegan since they’re now saying it’s “veggie” not “vegan” and I have to wonder if the patties they were selling at the LA Vegan Beerfest were merely vegetarian and not vegan. It’s a sad state of affairs, really, and makes me wonder about all their other claims of greenness and sustainability and whether or not the “Green” in “Green Truck” is referring to an altogether different kind of green, which really makes me blue.

Part two: The Green Trucks give me the blues

4 Oct

I suppose I could feel angry, hurt, cheated, or any other number of feelings about what has transpired with the Green Trucks over the past couple of days, but the profound feeling that I have is sadness. I am sad that these people are such profound assholes.

This morning I received a comment on my blog post from someone named Sara at Green Truck. I’m going to re-post it here because it is one of the most astounding things you will ever read, and it confirms for me that the Green Truck people are vermin.

Green Truck comment

Rarely have I come across a piece of writing that reeked this badly. Let’s go through it. She starts by defending the patty. “Our Mother Trucker Vegan Patties have been made in house with locally sourced ingredients since 2007. ” Classic straw man maneuver, since I never questioned whether the patty was vegan. “We do offer our patty on vegan bread, a bed of kale”… let me stop right there. Um, no, you don’t. There was no vegan bread offered to me, nor was I offered the choice to have it on kale. I was not offered ANY choice. It was served to me on an eggy bun. And when I spoke with the two people in the truck, and they called the owner who immediately confirmed there was egg in the bun, the only thing I was offered as a result was a tortilla. But no choices were offered to me beforehand. “This is up to the customer”… um, no, it is not. And then she pathetically hides behind the non-sequitor of some people like their vegan patties on eggy buns with bacon and cheese! Well, good for them and, for the record, vegans DO NOT LIKE THEIR BURGERS ON EGGY BUNS WITH BACON AND CHEESE YOU SHITHEAD. And a burger called vegan that contains these items IS NOT VEGAN.

“Our menu supports vegans and non-vegans alike” — well, your vegan burger doesn’t support vegans because it contains egg, and your beef burger and chicken pesto sandwich kinda tipped me off that your truck supports non-vegans, even though “supports” is a terrible word choice that shows what a terrible writer you are. But I digress.

“Our Mother Trucker patty is 100% vegan” — here’s the straw man again “and it is the customer’s choice as to how they wish to accompany it.” This is the kind of sentence that really let’s the entire world know what lowlifes these people are. It was not the customer’s choice at all. There was no choice offered. The burger is called the Mother Trucker Vegan Burger, and as served it is not vegan. Nor is the customer notified that oh by the way, if you want your vegan burger to be vegan, you have to speak up and tell us that, even though of course how could you know that, since we tell you on our menu board and our website that it’s vegan, it just isn’t. But hey, it’s your choice. But if you don’t know, and thus don’t speak up, your “vegan” burger will be accompanied by animal products that by definition are not vegan.

And then comes the killer comment: “No deception here.” Are you old enough, or well-enough versed in history, to remember Nixon’s “I am not a crook”? Well, here’s the newest iteration: “No deception here.” Are you realizing at this point what kind of scum these people are? It’s truly shocking.

“On days where we have run out of the vegan bun it is served on an artisanal bun which is listed on printed menus on the truck and it is the customer’s choice if they wish to sans the bun and go with the bed of kale to ensure their meal is vegan.” First of all, sans is not a verb. I think she sansed an education. Second of all, why should I have to change anything to make an item called “vegan burger” vegan? And third, the menu board on the truck describes it only as “Mother Trucker Vegan Burger” and doesn’t say anything about the bun, and neither does the printed menu description from the website:

Green Truck menu

Your description doesn’t say a damn thing about the bun. But you call it a BURGER and you DO serve it on a bun and you say it’s a VEGAN BURGER so why would any customer ever think that they had to speak up and tell you they don’t want the bun? More to the point, nobody said to me: “We’re out of vegan buns, is a non-vegan bun okay or do you want it on a bed of kale.” Quite the opposite, THEY DIDN’T SAY A WORD.  As if I’m supposed to know to ask whether the bun on their vegan burger is vegan or not. And do you know why nobody working there said anything about the bun? Because as I said in my previous post, when I asked the woman working in the truck, she said the Mother Trucker Vegan Burger is ALWAYS served on that eggy bun.

It doesn’t matter if she’s only worked on your truck for a year, a month or a week, it tells me all I need to know about your claim that it’s usually served on a vegan bun and that your truck usually carries both vegan and non-vegan buns. This directly contradicts not only what I experienced but also contradicts what YOUR employee told me.

And then you go on to say, “Our apologies if your experience was confusing.” Well, Samuel Johnson was wrong. Patriotism is not the last refuge of the scoundrel. The last refuge of the scoundrel is claiming that the other side is confused. She does it here, and the douchebag who handles the Green Truck in San Diego did it to me last night when he said, “I can understand your confusion.” There is nothing confusing about the situation. You people are worthless and despicable. You are boils on the ass of humanity, wrapped up in a package of alleged greenness. You think you’re clever and can explain away the obvious but what’s obvious is that you don’t realize how transparent you are. I’m not confused at all. It’s pretty simple: you are poop.

She closes with, “We love our local vegan community and proudly provide delicious, organic fare.” I don’t care if the egg in your vegan burger is delicious egg or organic egg because I’M VEGAN AND I DON’T EAT EGG. As for whether you love the vegan community, I can’t speak to that. There’s all kinds of love. There are parents who love their kids yet burn them with cigarettes. Is that the kind of love you are talking about?

Okay everyone, are you ready for the big surprise? Oh wait, there’s something else I want to talk about before the surprise. It’s that fuckface tool down in San Diego. He whined to me like a baby last night that he was separately owned from Green Truck and that I was harming his business. He also didn’t apologize, for my confusion or otherwise. If he really gave a shit about vegans he would have expressed concern about my vegan burger containing egg, but he didn’t even have it in him to pretend he cared about that. But you know what I saw today? It turns out that Mr. I’m In San Diego And The Los Angeles Green Trucks Are Separate Separate Separate has his own Twitter account for the San Diego Green Truck (@GreenTruck_SD) and this morning he tweeted about the Green Truck Los Angeles being back on Wilshire today! And a few days ago he tweeted about the LA Green Truck being in Santa Monica! Now keep in mind, there is also another twitter account for the GreenTruck (@GreenTruck) but I’m talking about a Twitter that specifically describes itself as the San Diego Green Truck twitter yet promotes the appearances of the LA Green Truck in Los Angeles. And the fact that this San Diego account was tweeting this morning about the Green Truck being on Wilshire today after his email to me last night — without ever apologizing or explaining what happened on Wilshire yesterday — tells you plenty about Mr. San Diego Green Truck Fartlips. He’s a giant, giant asshole. And… not long after I received the comment from Green Truck’s Sara, the tweet on the San Diego twitter account promoting today’s Wilshire appearance was deleted! But fear not, because I screen-shot it before it disappeared and here it is:

@greentruck_SD tweet

So I do want to thank Mr. San Diego Green Truck Crybaby because without his tweet this morning I would have never thought to go back to Green Truck today. Which I did after receiving Sara’s comment, so thank you to Sara as well. And that’s the surprise! I went back to the Green Truck, ordered the Mother Trucker Vegan Burger from the same person who sold it to me yesterday, WHO DID NOT ASK IF I WANTED IT ON KALE OR IN A TORTILLA OR ON A NON-VEGAN BUN OR WHETHER I CARED IF IT WAS EVEN REALLY VEGAN OR ANY OTHER QUESTION WHATSOEVER. She just took my name and money, and then a few minutes later I was given a box marked “vegan” that contained my Mother Trucker Vegan Burger. And here it is, with today’s LA Times to show you that I really went back today and experienced the exact same thing despite the comments and remarks from representatives of both the Los Angeles and Green Trucks defending themselves to the hilt. THE SAME THING HAPPENED AGAIN.

Non-vegan vegan burger. Two days in a row. Sad and disgraceful. Shame on them!

Non-vegan vegan burger. Two days in a row. Sad and disgraceful. Shame on them!

Like I said, it makes me sad. Yesterday was bad enough. But after everyone at Green Truck was made well aware of what happened yesterday, they pulled the same thing again. I know. There’s really only one conclusion that can be drawn. They are knowingly selling a non-vegan burger as a vegan burger. The same woman who sold it to me yesterday didn’t say a word to me when I ordered it today, even though I wore a hat and big sunglasses today and used a different name so there was no way she knew it was me. I was wrong when I said in my post yesterday that she was nice. She’s yet another piece of Green Truck Trash. Is this job really so important to her that she would do this? Are the owners so terrible that she thinks they would fire her in a second if she didn’t stick to the party line and keep her mouth shut about the eggy buns? And speaking of these Dogshit Owners, after all that happened yesterday, and after Mr. San Diego Green Truck told me last night that he spoke to them about it, they send that truck out again today with none of their supposed- vegan buns (remember, the woman on the truck said the vegan burger ALWAYS comes on the eggy buns) and with no instructions to the staff to at least warn people that, as served, the vegan burger isn’t vegan at all. I can’t tell you when I’ve encountered such pathetic, despicable people.

But we’ll see what happens. My original tweets about the story yesterday were retweeted to tens of thousands of people today. And my blog post about the incident drove record traffic to my blog. The vegan community in LA is big but it’s not that big that word won’t get around to everyone. Ditto the Green community here. Word is spreading about the kind of people involved with the Green Trucks. The proper authorities in LA are being notified about the risks to those with egg allergens, among other things. And soon everyone will know what kind of green these people really care about.

(Did I mention that the dickwad in San Diego says the buns on his vegan burgers have always been vegan? And that I believe him? He’s a dickwad for other reasons, and not nearly as big a dickwad as the Los Angeles Green Truck dickwads, but a dickwad nonetheless. But don’t worry about his vegan burgers not being vegan. Because he assures me they are. So if you want an actual vegan Green Truck Mother Trucker Vegan Burger, all you have to do is drive to San Diego! Easy Peasy, right?)

This vegan burger isn’t vegan so they can Green Truck themselves

3 Oct

Green Truck
multiple trucks and locations
(310) 204-0477

Green Truck

UPDATE: 

I received an email this evening from David Holtze who claims to be the owner/operator of the Green Truck San Diego, which he says is a “separate business LLC” — this despite a shared website and a shared fax number on that website. He asks that I remove any reference to “San Diego” in my post because it is “causing harm to my business.” It seems to me that what is causing harm to his business is an association with a Green Truck in Los Angeles that is selling non-vegan vegan burgers. My post did not say that this happened in San Diego — it explicitly stated that this happened in Los Angeles.  In fact, my only reference to San Diego was in a general sentence that began “It’s hard to operate a food truck in LA (or San Diego)” and so I will remove the words “San Diego” from that sentence as a courtesy to Mr. Holtze and I will point out that he says he has served only local vegan focaccia buns since the day he has opened. I am happy to hear this since it means there is at least one Green Truck out there whose vegan burgers are actually vegan. So if you live in San Diego, go enjoy a vegan burger from his Green Truck and write him a positive review on Yelp if you like it, since he says he received a negative one tonight.

But obviously Mr. Holtze’s (vegan) beef is not with me but with the Green Truck in Los Angeles that is serving non-vegan vegan burgers. That is what is causing any perceived damage to his business. Does Mr. Holtze not realize that he shares a website with the Green Truck in Los Angeles? Does Mr. Holtze not realize that this website lists his weekly San Diego schedule alongside the weekly Los Angeles schedule? Does Mr. Holtze not realize that there is nothing to alert a visitor to this website that the Green Trucks are separately owned? And so clearly, his concern should not be directed toward this blog, but to the owner of the Green Truck in Los Angeles that is selling non-vegan vegan burgers. It seems that Mr. Holtze wants to have his vegan burger and eat it too, associating himself with Green Truck Los Angeles when it comes to a joint website, yet separating himself from Green Truck Los Angeles when there’s a problem.

Two final things to note in this update: Mr. Holtze’s buns in San Diego don’t even contain honey, and Mr. Holtze needs to stop slanderously using the word “slanderous.” Furthermore, he must immediately apologize to me at the top of the joint Green Truck website for his reckless and actionable comment that my post is causing harm to his business, and he should insist that SEPARATELY OWNED Green Truck Los Angeles apologize to the vegan community right under his apology to me, and then for heaven’s sake he should learn not to shoot the messenger!

My Original Post:

I haven’t posted in a while but this truck drove me to it. This isn’t a typical complaint about a vegan food item not being vegan. This is bigger than that. This is what appears to be an intentional fraud perpetrated on the vegan community. And it gets worse.

Back in May I went to the LA Vegan Beer Fest. It was great. Lots of vegan beer and food. Including the Green Truck. I’d heard about their Mother Trucker Vegan Burger and really wanted to try it. And I did. And it was good.

The Mother Trucker Vegan Burger is something that’s always on the menu at the Green Truck. Along with a number of meat items. But of course at the LAVBF they could only sell vegan items, so instead of their meat sandwiches they had a few different vegan offerings. But I got the Mother Trucker since I’d never had it before. And this is what it looked like:

Mother Trucker Vegan Burger at LA Vegan Beer Fest.

Mother Trucker Vegan Burger at LA Vegan Beer Fest.

It looks good, right? Well, here’s what it looked like when it was served to me today on Wilshire near LACMA:

Mother Trucker Vegan Burger. I mean "Vegan" Burger.

Mother Trucker Vegan Burger. I mean “Vegan” Burger.

If there’s one thing I can spot after 3+ years as a vegan, it’s an eggy bun. That bricohy shine gives it away every time. So I asked the two people working in the truck if the bun contained egg. The woman taking the orders said she thought so and looked at the man making the orders who said yes, he thought it did have egg. And let me say right now that both these people were extremely friendly and seemed like they wanted to do the right thing. So much so that the man making the food immediately volunteered to call the owner and ask. As I stood there, he called, he asked, and he was IMMEDIATELY told that yes, the buns contain egg. After he ended the phone call I politely said, “Okay, well then your vegan burger isn’t vegan.” And they agreed. And the man making the food offered to re-make it in a tortilla as a wrap, so I said okay, and he did, and it was tasty.

So a lot of credit goes to the people working the truck. There was no eye-rolling, they understood the problem, and they tried to rectify it. They didn’t act like they were well aware of the problem from other people asking. But maybe I’m a sucker and they knew they were selling non-vegan vegan burgers. But I’ll give them the benefit of the doubt, because like I said, they only seemed like they wanted to help.

It’s the owner of the Green Truck who’s the piece of shit. Here is a guy who knew immediately that the buns contain egg, who knowingly markets the burger as a vegan burger to the point that the word “vegan” is in the name of the burger, and who was a vendor at LA Vegan Beer Fest, so I KNOW it was made clear to him at that time what were and weren’t permissible ingredients. Oh, and I should mention that when I asked the people working the truck if that’s the bun that the Mother Trucker Vegan Burger is always served on they both said yes.

This is unacceptable.

My first email was to the Los Angeles County Department of Public Health. What if people with an egg allergy are buying this burger because they think it’s vegan, but being served egg? That’s a real problem. My next email was to the Los Angeles County Department of Consumer Affairs. This seems to me to be a situation where we are knowingly being sold something that is not the thing we are told we are being sold. The third email was to the Los Angeles County Agricultural Department’s Weights & Measures Division. They are the ones who regulate consumer overcharges, farmers market fraud, etc.

As I said, it’s one thing for someone to incorrectly market a non-vegan item as vegan. It’s another for someone to knowingly pass off a non-vegan item as vegan. But it’s a whole other thing when someone participates in the LA Vegan Beer Fest, takes advantage of the publicity afforded that event to promote themselves as vegan-friendly and ingratiate themselves with the vegan community, and then turns around and does something like this.

Oh, and did I mention the emails going to the movie studios and production companies around town, since the Green Truck does a lot of their business on a catering basis at those facilities? Whoever might be thinking of hiring them or bringing them back needs to know what is going on and what their employees are being subjected to. Because if the vegan burger isn’t vegan, how do we know if the “organic” ingredients are really organic, or if the “local” ingredients are really local?

This business needs to be fully investigated by the proper authorities. And believe me, it will be now. And every single violation that is noted — such as no conspicuous litter receptacle as required by LAMC 80.73(b)2(D — will be reported. The truck extends into a red zone? It will now be photographed and reported. Oh and guess what, they were just in Santa Monica yesterday selling their non-vegan vegan burger. Were they 35 feet from the nearest truck as required by that permit? That’s another email.

It’s hard to operate a food truck in LA (<<courtesy redaction>>) even when you’re being honest with your customers. I can only imagine how hard it must be to retain your permits if there’s a steady stream of clear violations being properly documented and reported. Hmmm. Maybe it’s impossible?

Field Roast might be the worst vegan food company ever, also known as The Mystery of the Fake Fake Meat Booth

19 May
IMG_7547

The Field Roast booth with the giant Field Roast sign.

2nd UPDATE: The person who ran this booth without Field Roast’s knowledge has responded in the comments under the name “Walter.”

UPDATE: The owner of Field Roast has responded to me with the following comment:

“Hi…this is the doofus owner of Field Roast.  It wasn’t a Field Roast booth and we had no idea that he was going to register as Field Roast.  Walter May has been selling Field Roast for years at World Fest….i’m sorry for the confusion.  We will certainly talk to Walter, we had no idea that he was registering the booth at Field Roast.  We have never met him but wish him well…as he is putting out the vegan food for all.  Peace – David.”

Frankly I find this to now be an even more shocking story. Someone registered this booth as Field Roast, it was listed on the WorldFest website as a Field Roast booth, it had a giant Field Roast sign on the booth, and they were selling stuff as Field Roast (for example: “Our corn dogs”) that weren’t actually Field Roast, and yet the owner of Field Roast wishes the mysterious Walter May well? A little research shows that this booth was also registered as Field Roast last year! Why would WorldFest allow this to happen? Could I have registered a booth as, let’s say, Odwalla, hung a giant Odwalla sign, and then sold a different company’s juices with signs that said “Our famous carrot juice” and this would have been fine with WorldFest? This is something the Attorney General’s office will need to look into, as well as the Department of Recreation and Parks. The vegan community has been scammed. I think I will find a class action lawyer to get involved.

ORIGINAL POST:

I was really excited. I looked at the website for WorldFest, which bills itself as “L.A.’s Largest Veg Festival” featuring a “Vegan Food Court” and I saw that Field Roast was going to be one of the exhibitors. I thought this might be a chance to try some of their foodservice items that aren’t available in stores. I was even hoping they might have the Field Roast burgers, which as far as I knew were only available at Safeco Field, the Mariners’ ballpark in Field Roast’s hometown of Seattle.

In fact, I was so excited about trying these items that I decided it was worth a pretty far drive, a $9 admission fee, and $5 to park. I tweeted @FieldRoast to see if they’d be selling their burgers but of course they didn’t respond since their social media is awful and they rarely respond to questions and comments. But I did see on their twitter that they were also at the National Restaurant Association show in Chicago today. That’s impressive, I thought, that they could handle two events in two different cities in one weekend.

Well, it turns out they can’t, or they didn’t, I’m not sure which. You see, @VeganEvents, which if you’re not following them on Twitter and you live in Southern California what are you waiting for?!, was nice enough to see my tweet and let me know that the Field Roast booth at Worldfest was selling corn dogs. Okay, I decided, they’re there and selling Field Roast items I can’t get in stores, so I’m going.

I drove out, paid to park, paid to get in, found the Field Roast booth with the big Field Roast sign, and waited on a long line to order.

IMG_7559

When I got to the front of the line I was really excited to see a whole bunch of items I’d never seen before. Meatball subs! Corn dogs! And yes, Veggie Burgers! Score! I didn’t know what to get so I was prepared to order a whole bunch of things. “I’ll take a meatball sub,” I said, when it was my turn to order. “And a corn dog! Oh, and a veggie burger, too! And I suppose I should get some fries to go with it all!” Man, was I psyched for a feast.

Then the thought occurred to me: are these the Field Roast veggie burgers from Safeco Field or the Field Roast coconut cutlets foodservice item I’d seen on their website. So I asked that question. “Uh…” the woman replied, they’re these,” at which point she picked up a bag and handed it to me: Gardenburger Flame Grilled veggie burgers, a frozen pack like the kind you’d get at Costco, full of hydrogenated oil and other garbage. The kind of stuff that’s not even allowed to be sold at Whole Foods because of the junk ingredients they contain. And yet here was Field Roast passing them off as their own, to unsuspecting customers who didn’t think to ask what they were buying.

IMG_7571

I was stunned. So of course I didn’t order one. I just got the meatball sub and the corn dog and the fries and paid. And I was overcharged by five dollars by the way, an error I only realized because the price seemed way too high, but I think this was probably just an honest mistake, and they corrected it. Anyway, while I was waiting, the thought occurred to me: Is it possible that these meatballs aren’t a Field Roast item? Now keep in mind, the Field Roast classic meatloaf is my favorite Field Roast item as well as my favorite vegan meatloaf, so I just assumed it was made of something like that. But now I decided to ask. “Excuse me, what are the meatballs in the meatball sub?” The woman was very nice and went and got the bag to show me. “Whole Foods 365 Meatless Meatballs.”

Meatballs

Are they kidding me? Look, I knew Field Roast was not the best-run company, because I’d spoken with the owner at the Natural Products Expo and frankly, I found the guy to be a total doofus, but I had no idea he was capable of something like this. So then I had to know more: “Uh, and that corn dog I ordered, is that Field Roast?” She didn’t know and couldn’t find a bag, so she went behind the tent and asked one of the guys cooking the food. He came out and told me he’d check and then returned to tell me they were Cedar Lake brand corn dogs. Okay, I’ve eaten Cedar Lake products before. You can get them at Viva La Vegan or at some of the Seventh Day Adventist stores, like the one I sometimes go to in Glendale. They’re pretty good actually. But they’re frozen food! And they’re NOT FIELD ROAST! (And note that the sign in the photo of the menu above says they are “our” corn dogs.)

So after asking some more questions it turned out that the only thing Field Roast at the entire Field Roast booth, of the six different items they were selling, was the sausage! How the hell was this a Field Roast booth at all? Which raises the question: Was it? It sure says clearly on the WorldFest website that it was. There sure was a big sign up at the booth saying that it was. And there was even this sign taped to the inside wall of the booth saying clearly that it was, with this name, whoever the hell that might be.

Inside sign

But was someone pulling a fast one on Field Roast? Or did Field Roast, in their endless idiocy, authorize someone to falsely sell other companies’ cheap frozen products as their own gourmet items? Because while I’m not a lawyer, I have to wonder if that counts as criminal fraud. In fact, I am going to write a letter to the California Attorney General’s office, as well as the state of Washington’s Attorney General’s office and the FDA, and submit my evidence and photos, and let them decide if Field Roast was victimizing the vegan community here, or was itself perhaps the victim of a fraud.

And I didn’t even get into the customer service, which was abysmal. Now look, I get it, it was a fair, with long lines, so I’m not going to dwell on it, but even by those standards what was going on at this booth was horrific. I waited half an hour for those french fries, only to watch them finally arrive, be put onto two separate plates, and given to two other customers who supposedly were waiting even longer than I was. And that was it, that was all the french fries that were made. But I, and about five or six other people, were also waiting for fries. Sorry, we were told, the fryer also has to be used for the corn dogs, so we can’t cook too many french fries at once. Really? You can only cook enough for two orders? After I waited 30 minutes for them? Well, how long till more come out? Twenty to thirty minutes, I was told. At which point I asked for my money back and was given it. And by the way, while I was waiting, there were several people waiting for all kinds of food that they hadn’t received, including some people who’d been waiting since before I ordered. And then they announced that they were out of meatballs, prompting people who’d been waiting for their meatball subs to react with anger. Like I said, a complete and utter disaster.

But lame service is one thing. Like I said, it’s a fair. But falsely passing off cheap supermarket items as their own gourmet products is another matter altogether. One for which Field Roast owes the vegan community an explanation. We’re waiting.

Oh Whole Foods, it’s getting worse not better…

7 May
Whole Foods card

Prepared Foods case at the Westwood store in Los Angeles

Good ol’ Whole Foods. Will they ever get their vegan/vegetarian labeling act together? Will they ever hire staffers who understand what both words mean and the difference between them? How on Earth can they sell two Beyond Meat vegan chicken salads, yet label one of them “vegan” but the other one merely “vegetarian” even though the name of the item itself starts with “vegan”?! It’s really mind-boggling, isn’t it? Adding to the mystery, it appears that Whole Foods has decided to start removing the “Beyond Meat” name from the Beyond Meat items they are selling, even though up until recently they not only included the name Beyond Meat in both the name and ingredients list for these products, they even had secondary cards clipped to many of them touting the fact that they were made with Beyond Meat! But as you can see here, one item lists its main ingredient as “Beyond Meat Chicken” but the other just calls it “Chicken-Free Strips” without mentioning the company’s name. Has there been some kind of dispute or falling out? Very odd.

Either way, the labeling error here is part of a larger problem I’ve seen at Whole Foods for the past few years. Many of their prepared food items that, based on their ingredients lists, are obviously vegan, are instead labeled as vegetarian. And of course such carelessness makes you wonder what’s really in any of their products or how many of their other products are mislabeled. And further, it makes me wonder what Whole Foods’ definition of “vegan” is for purposes of labeling these cards. Does “vegan” extend to honey? Bone char in refined sugar? “Natural flavor” that might include animal products? If they’ve published their definition of what makes something “vegan” I can’t find it.

There really needs to be a soul-searching at Whole Foods and some respect paid to the desires and needs of their vegan customers, especially since John Mackey the head honcho there is himself vegan. John, do you follow my blog?

Whole Foods continues to botch its vegan/vegetarian labels

27 Apr

Whole Foods Logo

You might remember that a couple of months ago I wrote about the new labels that Whole Foods started using on their pre-packaged prepared foods. They came out with two symbols — “VN” and “VEG” —  and it wasn’t clear what they meant, an obvious problem considering that the goal of introducing the symbols was clarity.

While looking at the newly labeled products I’d noticed that their Greek Orzo with a “VN” symbol had cheese in it, so it was clear that “VN” couldn’t mean “vegan.” But… it did mean vegan. Because they made a mistake. So not only were the symbols themselves confusing, they were misapplying them, too.

After I tweeted a link to my post, Whole Foods replied and told me they’d look into the problem, and a few weeks later they got back to me and said the orzo was mislabeled and they were correcting it. And one of my favorite followers, @10ftdoll, brought the problem to their attention at the store level. And sure enough, before long, the orzo labels were changed to show the “VEG” symbol not the “VN” one. And “VEG” is short for “VEGETARIAN” because it’s obviously the first three letters of “VEGETARIAN” and apparently it doesn’t matter that it’s also the first three letters of “VEGAN” and apparently that didn’t occur to the geniuses involved in creating these symbols who never thought to go with “VGT” or something else with a letter that’s not in “VEGAN” thus making it obvious what they were talking about. Because why would you want to be obvious when your goal is clarity?

Anyway, at least they corrected their unintentional mistake with the orzo so that only their intentional mistakes remained. In other words, at least the new labels and symbols were now merely useless and not incorrect. Until this week.

IMG_6181

Because this week at my local Whole Foods while looking through their pre-packaged items I noticed more mistakes. Now remember, it’s Whole Foods, so maybe, according to their Alice in Wholefoodsland logic, these mistakes are intentional, but to me and you and everyone but the idiots creating and signing off on these symbols, they’re mistakes nonetheless. Because as you can see from these photos, both the “Red Quinoa Salad” and the “Superfoods Salad” are mislabeled. They both are marked vegetarian (VEG) not vegan (VN) even though a reading of the labels shows them both to be vegan.

Quinoa ingredients

How does this happen? Do the people labeling these foods not understand what their own labels mean? Are they just careless? Even though they already had to correct a mistake with the orzo do they still not pay close attention to their work? And after all, there’s money at stake! If vegans don’t ever pick up these packages to read the ingredients label on the bottom because they see the “VEG” not “VN” symbol on the front, how many packs are being left behind that might otherwise be sold?

Superfoods Salad

Or is it not a mistake at all and did Whole Foods decide to abandon the “VN” symbol altogether and say to hell with vegans and let us fend for ourselves? It’s hard to know. But the more mistakes that occur, the harder it is to trust any of their labels, and don’t they realize this? Don’t they understand that it’s important for vegans to know there’s no dairy or egg in their food and for vegetarians to know there’s no meat? Don’t they understand that if they create brand new symbols for their packages that people will start to rely on these symbols? And don’t they understand that if people see that Whole Foods is constantly using the wrong symbols that people will realize they CAN’T rely on these symbols, and that then Whole Foods will be putting symbols on their packages for nothing, since nobody will trust them or even look at them anymore?

Superfoods ingredients

What’s the point of John Mackey fighting unionization if not to be able to summarily fire the morons who created and maintain this idiotic system? Those staffers need to be stamped “UN” for UNEMPLOYED. Or wait, will Whole Foods think “UN” means UNTOUCHABLE and thus never fire them? Damn, this simplification is complicated! I wish Mr. Mackey would fix it for good. Because after all, he is VN you know.

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