Good ol’ Whole Foods. Will they ever get their vegan/vegetarian labeling act together? Will they ever hire staffers who understand what both words mean and the difference between them? How on Earth can they sell two Beyond Meat vegan chicken salads, yet label one of them “vegan” but the other one merely “vegetarian” even though the name of the item itself starts with “vegan”?! It’s really mind-boggling, isn’t it? Adding to the mystery, it appears that Whole Foods has decided to start removing the “Beyond Meat” name from the Beyond Meat items they are selling, even though up until recently they not only included the name Beyond Meat in both the name and ingredients list for these products, they even had secondary cards clipped to many of them touting the fact that they were made with Beyond Meat! But as you can see here, one item lists its main ingredient as “Beyond Meat Chicken” but the other just calls it “Chicken-Free Strips” without mentioning the company’s name. Has there been some kind of dispute or falling out? Very odd.
Either way, the labeling error here is part of a larger problem I’ve seen at Whole Foods for the past few years. Many of their prepared food items that, based on their ingredients lists, are obviously vegan, are instead labeled as vegetarian. And of course such carelessness makes you wonder what’s really in any of their products or how many of their other products are mislabeled. And further, it makes me wonder what Whole Foods’ definition of “vegan” is for purposes of labeling these cards. Does “vegan” extend to honey? Bone char in refined sugar? “Natural flavor” that might include animal products? If they’ve published their definition of what makes something “vegan” I can’t find it.
There really needs to be a soul-searching at Whole Foods and some respect paid to the desires and needs of their vegan customers, especially since John Mackey the head honcho there is himself vegan. John, do you follow my blog?