Won’t you take you to… Figueroa Produce

16 Mar

Figueroa Produce Market
6312 North Figueroa Street
Los Angeles, CA 90042
323.255.3663

Such photography!

I don’t live on the Pasadena side of LA, but when I find myself that way I always head home via the 110 so I can hit Figueroa Produce. It’s a small market with an old-time neighborhood feel but they’ve also got a lot of stuff there and more importantly, a lot of great vegan stuff that I haven’t seen other places, especially their selection of Match Meats.

Although I love the store I wasn’t going to write about it because I thought most area vegans probably knew of it, but then I saw this tweet yesterday:

So I decided to tell you a bit about the place.

I got this from the frozen foods case.

The first time I went to FP I bought some Match Meats from the frozen foods case but I didn’t know what I now know, which is that there’s an even greater selection to be had in the fresh meat case. And yes, that’s as in real meat, but all the way to the left you will see, separated, a tray of Match Meats with a price list that I forgot to take a photo of. And there’s quite a variety: hamburgers, chicken breasts, chipotle chicken breasts, crab cakes and more.

While I was ogling this tray, Ruben — whose business card says “Owner” — came over and chatted me up. Ruben’s a real friendly guy and he’s glad to talk to you about all the vegan stuff he carries. When I settled on getting a couple of hamburgers and a couple of chipotle chicken breasts, he asked me if I was going to eat them that day, and when I said no he got some from the back for me, frozen, saying they would last longer and that I simply needed to thaw them in the fridge for a day before cooking. Ruben said he eats these a lot and that he fries them with a little bit of Earth Balance on top which then nicely melts over them while they’re being heated.

The Match Meats website says that Figueroa Produce is the only place you can buy these items in California, which should be reason enough to go if you’ve never been before. They also have some other products that I’ve never seen anywhere else, except maybe at the all-vegan grocery store Viva La Vegan in Rancho Cucamonga which is definitely a pilgrimage that all LA vegans should have to do at least once in their lifetime. But until then there’s FP, where I also bought the following item:

Won't you take me to... Tofutown

This was in the refrigerated case and is from a German company called Viana.  My favorite thing about Viana is that their packaging sends you to a website called Tofutown which even has, at least in my mind, its own song. There’s a few different varieties of their products and they were all pretty good though I wasn’t running back to buy more, but for a now and then thing, absolutely. The one thing that bothers me about these items is that they travel 6,000 miles to get to Los Angeles. “But hey, a guy can only have so many causes,” he said, typing on his computer that came from even farther.

So if you’ve never been to Figueroa Produce, go see what they have, and say hello to Ruben if he’s there, and make him show you a vegan product you didn’t know existed, because I bet he’s got one.

Not The End, I hope.

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